BRW Fast Starters 2014, Heard Agency

Consumer Goods

We understand the Australian retail market is more competitive than ever before.

Heard understands the Australian retail market is more competitive than ever before. Major retailers are placing huge pressures on brands, preferring to stock those that produce advertising all year ‘round.

In our experience, brands need to have a long-term strategic approach that translates into ongoing sales. As some brands are now being reviewed quarterly based on their SKU performance.

To support products in their fight for shelf space, Heard positions brands based on an emotional benefit they offer to customers. This approach creates cut through among the competition and builds long-term brand loyalty. We also specialise in developing and maintaining relationships with buyers.

Essential solutions

  • Strategic Brand & Marketing Roadmaps
  • Market Research & Insight
  • Brand Propositions & Architecture
  • Campaign Design & Development
  • Channel Planning & Media Placement
  • Offline & Online Campaign Execution
  • Photography, TVC’s, Video Shoots & Production
  • Reporting & Analysis
  • Brand Buyer Representation & Relationships


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Fast Starters 2014 - Heard 97th