BRW Fast Starters 2014, Heard Agency

Bring back the joy

Coco Joy

In a saturated coconut water market the Coco Joy brand stands out because it doesn’t limit itself to just coconut water. With a full range of healthy coconut products it gave us a unique opportunity to build the brand around the whole range. Healthy lifestyles are increasingly difficult to have as there seems to be another intolerance to something added to the list each year. Coco Joy’s range offers an alternative to all those things you can’t have anymore and allows the consumer to ‘Bring back the Joy’ to their lives. So, if you are lactose intolerant you can have Coco Joy flavoured milk or ice cream. If you have a gluten intolerance you can replace wheat flour with Coco Joy coconut flour. And if you have quit processed sugar and want a sports water, you can have a Coco Joy water as an alternative. Simple, isn’t it?

Fast Starters 2014 - Heard 97th