BRW Fast Starters 2014, Heard Agency

Everloc TVC

Everloc

Brief

Raise brand awareness of Everloc and their bathroom suction accessories.

Objective

Increase brand awareness from 20% to 30%.

Insight

Females have a compulsive need to have a large assortment of products in their bathroom.

Solution

Appeal to young females with a comedic product demonstration showing Everloc products offering superior suction with ease and style.
• 30 second video
• Digital banner ads
• Mamamia sponsored post
• SEM (AdWords and remarketing)

Result

• Brand awareness grew from 20% to 37.5%
• Over 1,222 clicks from the 30-second commercial video CTR 2.13% (above the industry average of 1.84%)
• The Everloc post scored a social lift score of 6.2 (benchmark is 1.3).

Mamamia Results

• 100 clicks to the website
• 38,379 views of the sponsored post
• 178,931 total ad impressions
• 275,786 Facebook impressions
• 442 Facebook shares of the sponsored post
• 237 Facebook likes on post
• 53 Facebook comments on post
• 70 Facebook reshares of post

Ninemsn Results

• Over 1,100 clicks from the 30 second commercial
• Above average click-through

SEM

• Exceeding the daily budget every day.
• 1.91% click through rate

Fast Starters 2014 - Heard 97th