Our client came to us with the brief ‘We have a new ice cream which is amazing. Can you build a brand for us?”. With such an exciting project as this one we threw our heart and soul into it. After doing some rigorous competitive taste testing on the streets of sydney Fifth Avenue was born. The Ice cream really appealed to affluent white collar women, so our fashionable flavours creative platform made perfect sense. It’s been great to be able to create the brand from scratch and build a strong cohesive communications platform that locks packaging, branding and advertising seamlessly together.