BRW Fast Starters 2014, Heard Agency


maseur to the rescue

To revive the iconic maseur® brand, we created a fully integrated campaign demonstrating maseur to the rescue of sore, tired feet. The Campaign introduced Ben and Ken the sons of the former and famous brand character Sven, from the 1980’s, who rescue sore tired feet with their footbulance. The campaign ran for a month via native, social and traditional banner advertising and increased traffic to a re-skinned website by 350%.


Fast Starters 2014 - Heard 97th