IRT is one of Australia’s leading community-owned providers of retirement living, aged care and home care. Heard partnered with IRT to reimagine its brand for the next chapter. We created a distinctive, contemporary identity designed to feel human, optimistic and unmistakably IRT. From brand strategy and visual identity to advertising, digital, environments and communications, we built a cohesive system capable of working across every part of the organisation. The new brand was brought to life through an extensive nationwide rollout, creating greater consistency, recognition and connection across every IRT touchpoint.