Flex is a new generation of premium workspace, designed to bring greater ease, connection and enjoyment to the space between work and life. Heard evolved the national brand and developed a two-stage campaign positioning its flagship Alexandria location as a destination, rather than simply an office. The project vision brings to life a considered design of biophilic architecture and a genuinely connected community, to create a workplace people aspire to. In two months, the campaign achieved a 60% building tenancy, doubling the target.